Digital Marketing Workshop with Universal University

Collaboration between universities and industry plays an important role in helping students understand how the professional world works. Through its partnership with Universal University, Luna Park Media and the university jointly organized a digital marketing workshop attended by students from computer faculty.
The workshop was designed to introduce how digital marketing works in real industry settings and the types of skills that are important for those interested in building a career in this field.

Understanding How Digital Marketing Works in the Industry

During the workshop session, the team shared an overview of how digital marketing strategies are applied in real campaigns.
Students were introduced to the different activities that take place within a digital marketing team, including understanding client needs, managing digital campaigns, and analyzing performance data to improve results.
This approach helps students see that digital marketing is not only about content or social media, but also involves strategy, data analysis, and teamwork.

Group Assessment Simulation

As part of the workshop, students also participated in a group assessment session designed to simulate the type of problem-solving often used in the workplace.
During the activity, students worked in teams to discuss a simple case study related to digital marketing strategy. The goal was to encourage critical thinking, communication, and collaboration when approaching a business challenge.

Connecting Academic Learning with Industry Experience

Activities such as workshops and assessment simulations allow students to experience a closer representation of how the digital marketing industry operates.
The session also reflects our commitment to supporting professional growth in the digital marketing industry. Through collaborations with universities, we aim to share industry insights while also giving back to the community.

Starting a Career in Performance Marketing

For students and fresh graduates who are interested in building a career in digital marketing, understanding the fundamentals of performance marketing can be an important first step.
This field focuses on how digital campaigns are managed using measurable results, continuous optimization, and data-driven strategies to acquire users across online platforms.
If you are interested in developing your career in this field, you can explore open performance marketing positions on our careers page.