Digital Marketing Session at ITEBA with HMBD: Learning from Industry Practitioners

We had the opportunity to collaborate with Himpunan Mahasiswa Bisnis Digital at Institut Teknologi Batam to deliver a public lecture on digital marketing for digital business students.

Since the topic is closely related to their field of study, the session felt more like an open discussion than a one-way lecture. Students were not only listening, but actively connecting the concepts with what they learn in class.

Connecting Digital Marketing to Real Career Paths

Rather than focusing only on theory, we introduced how digital marketing works in practice and what kind of roles exist in the industry.
We shared how different functions come together, from strategy and campaign execution to analyzing performance and improving results over time.
For students in digital business, this helped bridge the gap between what they study and how it is applied in real work environments.

Learning Through Interaction

To make the session more engaging, we included a quiz that encouraged students to apply what they had just learned.
The competitive element made the room more lively, and it also gave us a better sense of how well the concepts were understood.
Moments like this showed that learning becomes more effective when it is interactive and connected to real situations.

Opening Perspective for the Next Step

Through this session, we aimed to give students a clearer direction on how digital marketing can be part of their career path.
As a company based in Batam, we value opportunities like this to connect with students, share industry insights, and support them in preparing for the transition from campus to the workplace.

The way we approached this session also reflects how we work internally. We believe learning does not only come from theory, but also from practice, discussion, and trying things out directly. That is why we build a working environment that encourages exploration, curiosity, and the confidence to experiment. You can learn more about how we work through our culture page.

If you are interested in exploring opportunities in digital marketing or technology, you can visit our career page to learn more about the roles available and how you can start your journey with us.