Digital Marketing Executive

Location

Batam, Indonesia

About this role

The Digital Marketing role involves supporting the execution of online marketing activities, including preparing digital content, assisting with basic advertising tasks, and monitoring campaign performance. The position provides hands-on experience in understanding digital channels, content development, and brand communication while gaining exposure to the international digital marketing environment. It is suitable for graduates who have an interest in communication, and digital platforms.

Key responsibilities

• Plan, create, and manage email marketing campaigns, including segmentation, scheduling, and performance tracking.
• Set up and optimize display advertising campaigns across platforms such as programmatic DSPs, and affiliate networks.
• Monitor campaign results and adjust targeting, creatives, and budgets to meet KPIs such as CTR, open rates, CVR, CPA, and ROI.
• Collaborate with design and content teams to request banners, landing pages, and email templates.
• Work closely with the sales, affiliate, and media buying teams to ensure campaigns match client goals and requirements.
• Analyze campaign performance using dashboards and marketing analytics tools.
• Conduct A/B testing for email subject lines, creatives, audience segments, and landing pages.
• Maintain and update mailing lists, ensuring data quality and compliance with privacy standards.
• Research new tools, platforms, trends, and best practices in email and display advertising.
• Prepare daily, weekly, and monthly performance reports for internal teams and clients.
• Ensure campaigns follow advertising policies, email deliverability standards, and compliance rules.

Requirements

• Diploma or Bachelor’s degree in any field. We welcome graduates from all majors.
• Strong interest in digital marketing, email marketing, display advertising, or related fields.
• Good analytical skills with the ability to work with KPIs such as open rates, CTR, CVR, and CPA.
• Strong attention to detail, especially when managing audience lists, campaign setups, and reports.
• Good communication skills and ability to work well with cross-functional teams.
• Proactive, curious, and eager to learn new tools, platforms, and marketing techniques.
• Experience with email platforms or display advertising tools is a plus but not required.
• Fresh graduates with a passion for digital marketing are welcome. Training will be provided.
• Comfortable working in a fast-paced and data-driven environment.

Why join us?

• Gain direct experience in global digital marketing campaigns.
• Work in a data-driven, creative, and fast-paced environment.
• Learn from experienced digital marketers and performance specialists.
• Competitive salary, performance bonuses, and career development opportunities.
• Friendly and collaborative team culture.
• Potential growth into senior roles in email marketing, display buying, performance marketing, or CRM.